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Email deliverability expert Al Iverson published a concise guide to the state of support for the BIMI (Brand Indicators for Message Identification) standard at major ISP email inbox providers today. His cheat sheet summarizes what Gmail, Yahoo!, Microsoft, Fastmail, and others require to display a BIMI logo, including strong DMARC enforcement from a provider like […]
Some great news that dramatically increases the reach of BIMI: After a successful pilot for Gmail that included several Agari customers with strong B2C brands, Google announced that the Gmail service will be rolling out BIMI support for most users over the coming weeks. BIMI—or Brand Indicators for Message Identification—is an industry-wide standards effort to increase email […]
A big jump in BIMI adoption was a stand-out finding of the Agari benchmark H1 2021 Email Fraud & Identity Trends Report. Based on our analysis of nearly a half-billion Internet domains, the data shows a 428% increase since December 2019. In absolute terms, that translates to just under 10,000 domains, but BIMI adoption is all […]
Quick link: over on the main Agari blog, DMARC guru Autumn Tyr-Salvia shows how to use a BIMI record’s optional “BIMI-Selector” attribute to use different logos for primary domains and subdomains. This flexibility can be very helpful for organizations that manage multiple brands. Read Autumn’s expert advice on agari.com. P.S. Create or validate your BIMI record […]
BIMI is going big time like never before—and brands won’t want to get left behind. In a major announcement this week, Internet search giant Google revealed it has joined the AuthIndicators Working Group and committed to a pilot program for BIMI. For those unfamiliar with the term, Brand Indicators for Message Identification (BIMI) is a standardized way […]
This post was originally published on the Agari website. With competition soaring and email-based brand impersonation scams skyrocketing 11x since 2014, your most important digital marketing channel could be in serious danger—along with the revenue it generates. But an email standard called Brand Indicators for Message Identification (BIMI) offers a way to fight back. BIMI […]
The kick-off of the Brand Indicators Message Identification (BIMI) Beta Pilot started recently and we’ve been witness to a growing swell of interest from companies who want their logos displayed alongside the marketing emails sent to thousands of their customers. The BIMI pilot is a cutting edge action in which the DMARC standard can be […]
The recent announcement of the Brand Indicators for Message Identification (BIMI) pilot with Oath has generated an immense amount of interest from businesses who have already reached full DMARC enforcement on their primary email-sending domains and are looking to experience the additional benefits that DMARC can provide, such as preventing phishing in the form of […]
All About Brand Indicators for Message Identification (BIMI) Brand Indicators for Message Identification FAQs Q: What is Brand Indicators for Message Identification (BIMI)? A: BIMI is a standardized way for brands to publish their brand logo online. It lets the logos be easily incorporated into messaging and social media applications. BIMI does this with built-in protections that […]
Today’s announcement that deployment of Brand Indicators for Message Identification (BIMI) has begun marks the next chapter in the fight to make the world safe from identity deception. Many of BIMI’s developers, including Agari, worked together from 2010 to 2013 to develop the DMARC email authentication standard, aimed at stopping the plague of phishing and […]