About Brand Indicators

We’re pleased that you’re here. Brand Indicators for Message Identification (BIMI) is an industry-wide standards effort that will automate the way branded logos are used to improve the overall email experience. The goals of the emerging BIMI specification are to:

• Help customers better understand who is sending email
• Provide a scalable way for email service providers to manage the display of logos
• Give marketers a huge new opportunity to put their brand logo in front of consumers

By helping to implement BIMI in organizations around the world, we hope to provide an easy way to realize these goals and better protect the important email channel.

About This Website

Agari and the other BIMI working group members have great interest in promoting the BIMI standard. Bimi.agari.com, an Agari community, provides a forum for members to stay informed with the latest updates on this emerging standard. As BIMI becomes more prevalent, we continue to welcome contributions from customers and the community at large. For more information, please reach out to Agari or directly to the BIMI Working Group.

About Agari

Agari was founded by the thought leaders behind Cisco’s IronPort solution and the co-founders of the DMARC standard for email authentication. Using predictive AI informed by global intelligence from 2 trillion emails annually, Agari protects organizations against phishing, business email compromise scams, account takeover-based emails, and other advanced email threats. To learn more about Agari, visit the website.