Brand Indicators for Message Identification (BIMI) is an industry-wide standards effort that will use brand logos as indicators to help people avoid fraudulent email, while giving marketers a huge new opportunity to put their brands in front of consumers for free.
The bimi.agari.com website was created and is maintained by Agari, a member of the Authindicators Working Group, but it welcomes contributions from anyone. The group has published a draft standard here.
“Brand authentication aligns marketing goals with cybersecurity. Brands stand out when their official logo appears on outbound email communication. Now that’s taking control over your brand!”
Chris Bailey VP of Strategy and Operations
“Groupon relies on social media, messaging applications and email to help local businesses attract and retain customers. By increasing consumer confidence in the authenticity of our messages, we believe brand indicators will increase response rates, magnifying the power and reach of our marketing efforts.”
“Protecting the privacy and information security of customers is central to Aetna’s mission. By showing our customers which emails and other messages they can trust, we believe brand indicators will make it easier to communicate with our customers while making them more resistant to phishing and other fraudulent emails.”
“Progressive businesses recognize that the right security enables their highest-revenue digital initiatives. BIMI is a clear example of moving cybersecurity from the cost to the benefits column, exposing millions of users to brand logos every day.”
“This is a win-win situation; the brand has better exposure, better control of their logo, higher engagement on the consumer side, it’s more secure and Yahoo can authenticate emails in our system.”
"Companies depend on email to communicate with their users and customers and can't afford to have their emails wrongly blocked or inadvertently ignored. BIMI, which builds on DMARC email security, gives users something they've always wanted - a brand indicator in the email client. Additionally, because BIMI is based on DMARC it very nicely aligns Marketing and Security goals so that now the CSO and CMO are working toward the same end.”
"We consistently seek ways to enhance the Wish experience - and we’ve done it again! We are excited
to be an early adopter of a new technology standard called Brand Indicators for Message Identification
(BIMI). BIMI will increase the security of our communications to our customers, and also improve the
customer experience with our email messages."
Why Brand Indicators?
Display your logo alongside consumer email to drive more brand impressions.
Encourage confidence by showing a familiar logo with authenticated emails.
Easy Logo Management
Protect your brand image by ensuring only your approved logo is displayed.
How Do You Get Started with Brand Indicators?
The BIMI standard requires DMARC authentication to be in place at a policy level of reject or quarantine for mail receivers to show brand logos. Get started today by creating a free DMARC policy and publishing your BIMI logo in DNS. Agari can help you do all that—register now for a demo of the products.
Check your DMARC Status with Agari
Create a BIMI Record
Request a Demo of the Agari Brand Protection™ and BIMI Capabilities